We call ourselves MAXI-MINIMALISTS because we reject wasting our precious dinero on over-stuffing our wardrobes with clothes we never wear in favour of consciously selecting a handful of high quality, timelessly long lasting items that function really well together in multiple situations. Imagine a statement cardigan in your favourite colours that goes with your gorgeously simple slip dress, your go-to jeans, and your skirts. It does the heavy lifting so you don't have to, and is versatile enough to look fresh every time simply by adding a belt, some earrings, or complimentary block coloured basics. For us, that's Maxi-Minimalism! Part of being a Maxi-Minimalist is also getting maximum bang from minimum time spent. And, ironing is another area where we favour the less-is-more approach. If ironing is your meditation don't let us change that. But, if not, you should find that most of our clothing is ready to wear once dried. Just smooth out on a flat surface with clean hands before hanging to dry. Voila!